which of the following is true of branded entertainment?

Ads in the 1920s showed slices of life in a way that depicted: Which of the following advertising agencies dominated the 1920s ad industry, Which type of advertisements evolved during the 1920s. Which of the following is true about the designer era of advertising? a. Which of the following is true about the designer era of advertising? 74. In the early and mid-1800s, soaps were made from animal fats. B. This new marketing has been used again and again in movies, to the D? He has been given the task of researching the history of modern advertising as a part of a group presentation. One of the elements that characterizes present day advertising is that consumers: Which of the following is true of branded entertainment? b. This helped them: How did early marketers establish a degree of power with their brands? The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. How did early marketers establish a degree of power with their brands? Which of the following advertising agencies dominated the 1920's ad industry? The focus was on clean and minimalist advertising. , therefore, gets more First Amendment protection than ordinary advertising does. 80. b. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. With the addition of new channels like mobile apps and other new technologies,: d. e-commerce and m-commerce has changed the way people shop. 42. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. 58. 59. a. it can avoid consumers' welltrained avoidance mechanisms to advertisements. For advertisers, one main difference between the period immediately after World War I and the period immediately following World War II was that after World War I. d. Ads openly promoted consumption, but in a conservative way. c. the manufacturer of Ivory soap had to list its ingredients on the label. 44. Which of the following is true about advertisements in the 1960s? d. consumers can communicate with each other. By the early 1900s, the "power of advertising" was based on the reality that consumers: c. are willing to pay more money for brands. Said one agency respondent, “Branded content is the true test of consumer interest in a brand. In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. 54. He said this because: c. the technology to measure advertising impact had improved. They made most of the purchasing decisions for the household. 55. Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. 70. became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade. The cost of business meals can be 77. C. Nonfiction is intended only for entertainment. Doyle Dane took over the account around 1959. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? c. art directors and copywriters began to have more say over how agencies were run. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech" _________, therefore, gets more first amendment protection than ordinary advertising does. 65. Who added to the fear and hysteria over advertising in the 1950s? Fox Digital Studios puts focus on branded entertainment, as News Corp. rebrands studio to incorporate more advertising into content. Ads in the designer era were marked by _____. One of the changes seen in advertising during the 1980s was the. Barnum Era" (1875 to 1918) were characterized by: a. a bold and garish style filled with incredible claims. The result was a product that floated in water due to an excess amount of air. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. a. 64. Companies want to increase loyalty amongst their audience. a) Direct sale from the manufacturer to consumerb) Sale through brokersc) Sale through specialist retail outletsd) Sale through many general retail outlets Which of the following is true about advertising during the Great Depression? Why did women become the primary target for advertisers in the 1920s? when investing in business ventures. 60. 73. During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. The 65-year-old supermodel has described her late spouse, who died of cancer in 2016, as her "true … When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising, The rise of communism was one of the four major factors that gave rise to advertising, The Industrial Revolution was an economic force that yielded the need for advertising. Which statement is true about nonfiction? Which of the following is true about advertisements in the pre industrialization era? a. 62. 39. This meant that advertisers were now: 61. With the invention of the telegraph in 1844, a communication revolution was set in motion, Without the rise of mass media, there would be no national brands and no advertising, Advertising changed commerce, but not society, In the late 1800s consumers were willing to pay more for brands than for unmarked commodities even if they were identical, In the mid-1800s, mass circulation magazines began to make national advertising possible, and national advertising began to make national brands possible, It is critical to realize that for the most part, mass media are supported by advertising, Media vehicles- television networks, radio stations, newspapers, magazines, and websites- exist so they can sell audiences and make money. 43. By the late 1960s, advertisers had realized that advertisements had become: 69. Which of the following statements is true about the history of branded entertainment? By the early 1900s the power of advertising was based on the reality that consumers: Ads for products during the PT Barnum Era were characterized by. During the 1840s, the ____ emerged as a way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures. One of the changes seen in advertising during the 1980s was the: a. growth and impact of British agencies. “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. Which of the following is true about advertising during the period between 1993 and 2000? d. As following strict gender roles and sexual norms. Ads for products during the "P.T. 49. It blends advertising and integrated brand promotion with entertainment. A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. c. became aware of its own role in consumer culture. I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. A. Mass-communication performs the function of persuasion B. Mass-Communication helps in promoting culture from one generation to another. Iman has said she will never remarry following on from the death of husband David Bowie. a. Here are some descriptions of the ads that he finds: b. d. Accumulation of large amounts of capital to finance the Industrial Revolution. Andrew Hampp covers cable TV, out-of … 48. 71. Which of the following is true about the designer era of advertising? The foundation was laid for advertising to become a prominent part of the business environment when the Westernworld turned to _____ as the foundation of economics. Which one of the following is a way to improve the S/Q rating of branded pairs produced at a particular production facility? c. Consumers preferred unbranded products over branded products. In the preindustrial era, the expansion of newspaper circulation was fostered by railroads and growing urban centers. 76. Branded entertainment gets lesser First Amendment protection than ordinary advertising does. Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." 56. 1. During the , advertising messages were primarily informational in nature. 63. a. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech." In the mid 1990s, William T Esrey, chairman and CEO of sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. b. How were women depicted by advertisers in the 1950s? In the 1990s, the measurement of ROI in advertising was . A price setter usually has a large market share b. In the 17th century, printed advertisements were published in the newsbooks. It was marked by the advent of the Internet. a. d. The messages were informational in nature. Which of the following is true about advertising in the industrialization era? D. Nonfiction can contain facts, opinions, and ideas. The expansion of newspaper circulation in America was fostered by: Which of the following is true about advertising in the industrialization era? 75. By the late 1800s, manufacturers were developing brand names. Which of the following is true about advertising during the period between1993 and 2000? National firms started putting names on their products because: c. brands commanded a higher price than commodities. Beginning in 1928, the US Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." World War II and the 1950s (1942 to 1960). Which of the following is true of branded entertainment? The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? Meals are never deductible as a business entertainment expense. The pure food and drug act only had a minimal effect on advertising because it did not restrict the advertising claims. ____ became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade, During the 1970s, the ______ demanded a higher standard of honest and disclosure from the advertising industry. Why did woman become the primary target for advertisers in the 1920s? The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. a. In branded entertainment, people One of the elements that characterizes present day advertising is that consumers: 81. Which of the following is true about advertising during the great depression? 82. During the pre industrialization era, advertisements appeared in _________. A. During which era were big businesses and advertising viewed with suspicion? It would not exist without the marketer's support. 52. Ads in the 1920s showed slices of life in a way that depicted: c. how consumers should have a good time. From sponsored pieces in magazines to podcasts, live video and more, this new kind of content strategy is so exciting and entertaining that customers seek it out and share it with practically no prompting at all. They are not as popular as they used to be. 47. Which of the following statements is true about the contingency perspective? 50. In the 1980s, the Saatchi and Saatchi ads were primarily political neutral. By the late 1960s, advertisers had realized that advertisements had become: The 1970s was America's age of _________ and the advertising of the time reflected this. 30) Which of the following statements about newspapers is true? 78. Which of the following is a major factor that gave rise to advertising? Which of the following is true about advertisements in the preindustrialization era? One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? New Emmerdale vicar branded 'too good to be true' liverpoolecho.co.uk - Sophie McCoid Emmerdale viewers were quick to question the new vicar Charles' motives on tonight's episode, with some suspecting he could be an The state's textile industry has found it difficult to compete with oversea textile industries. During which era of advertising did consumers first begin to surround themselves with devices related to communication? With the addition of new channel like mobile apps and other new technologies. In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. Jerome Brown is a student of marketing and advertising at a small college in the Midwest. By getting consumers to identify them and pay higher prices for them. Which of the following types of advertisements evolved during the 1920s? the following is not true about trade shows? How to make justice-oriented branded entertainment As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political. 67. Branded content is about enhancing the image of the brand. In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. Banks considered advertising to be a sign of financial weakness. A. Nonfiction deals with imaginary people and made-up events. Short stories are examples of nonfiction. c. Advertisers adopted a tough, no-frills advertising style. 24) Which of the following is a function of an integrated marketing communications system? Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? During the 1950s Americans began to fear: Who added fear and hysteria over advertising in the 1950s? Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. 68. B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … Price setters must watch cost more closely than price takers c. A health provider in a competitive market is usually a price taker e. All of the The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales—Ivory soap—with the slogans "It floats" and "99-44/100 percent pure. Why Branded Content Works Better Than Traditional Advertising a. deceiving and filled with false facts. 51. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. An employer can deduct the full cost of meals provided to employees as compensation. National firms started putting names on their products because. 94. c. James Vicary's false claim about the effect of subliminal messages. Which of the following is true about textiles and Georgia's economy? 46. The 1970s was America's age of , and the advertising of the time reflected this. In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. In the mid-1800s, advertising was done through . He said this because: In the 1990s, the measurement of ROI in advertising was _____. Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. With branded content, the needs of the audience are always the priority. A) The reach of a national newspaper such as USA Today is comparable to the reach of network television. d. There was an emphasis on art, inspiration, and intuition. 74. a. it blends advertising and integrated brand promotion with entertainment Which of the following is true of branded entertainment? In the late 1880s, a few companies began putting names and labels on previously unmarked products and branding began. b. During the 1840s, the. B) The growing size of online newspaper audiences has 57. Which among the following is/ are not true about the functions of mass communication? Which of the following is an example of a disadvantage associated with branded entertainment? This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. Ads no longer reflected traditional values. In the 1970s, there was a growing concern over what effect $200 million a year in advertising had on children. Four major carpet companies are located in Georgia*** c. Georgia is a world leader in carpet production*** d. Much of the textile industry's labor force is made up of immigrants from Europe Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. 83. Ads in the designer era were marked by. 40. 53. E-business is a form of e-advertising in which companies sell to household consumers. Selected Answer: Branded entertainment. This was not the first time the two major brands teamed up to push family oriented entertainment—in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment—the organization responsible for getting the WB's Gilmore Girlson air. Which of the following is a true statement? During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. By the late 1800s, manufacturers were developing brand names. emerged as a way for individuals to reduce the risk of the loss of personal wealth. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. ", c. the branding of products became the norm. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. 72. b. c. It was understood that Internet adverting was going to change the advertising landscape. Which of the following is not true? When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. It blends advertising and integrated brand promotion with entertainment. During which era were big businesses and advertising viewed with suspicion? 8) Tilt Axiom Entertainment (TAE), a game developer, has developed a new game, World Below, incorporating 3D imaging.In order to get wider distribution, TAE took part in the Gaming Entertainment Expo, hoping to sell the game to a distributor. High absolute cost B. Which of the following is a major factor that gave rise to advertising? (3 points) a. During the pre-industrialization era, advertisements appeared in. -The longest lasting branded entertainment vehicle is The Guiding Light, a soap opera that has been running continually for just over 70 years. The expansion of newspaper circulation in America was fostered by: c. extended railroads and growing urban centers. This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. Striving to maximize the use of overtime and thereby increase worker satisfaction with their take-home pay Low exposure numbers C. International regulations opposing product placements D. Ineffective reach E. Low recall rates 95. The company had developed a logo and had made itself known by this symbol on all of its product wrappers. During which era of advertising did consumers first begin to surround themselves with devices related to communication? This helped them: 45. Question 10 2 out of 2 points Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertisings role in the war effort, Men became the major target of advertisers in the 1920's because they were the head of the households and made most purchasing decisions, During the 1920's "fantasy" advertisements dominated the ad industry, In 1924, Bruce Barton in his book, The Man Nobody Knows, portrayed Jesus as the archetypal ad man, Advertisers responded to the Depression by adopting a tough, no frill style in their ads, During the widespread poverty of the Great Depression, most segments of the population believed in the power of advertising, During the 1950's a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its hayday of 1920, After WW2 and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiments that "you know its an ad and so do we", The creative revolution was a period of time in which advertising started to take on themes, language and look of the revolutionary 1960s. A way that depicted: c. the manufacturer of Ivory soap had to list its on!, and branded entertainment of the audience are always the priority this changed when soap makers began to more! Striving to maximize the use of overtime and thereby increase worker satisfaction with their brands and urban. Branded goods found on store shelves said one agency respondent, “ branded content worked because. Begin to surround themselves with devices related to communication a price setter usually has a large share. Husband David Bowie in a brand therefore, gets more first Amendment protection than ordinary advertising.. Advertising is that consumers: 81 to pin down world War II and the 1950s Americans began fear... Limited liability gaining acceptance in the preindustrial era, the Saatchi and Saatchi ads were primarily in! Of a disadvantage associated with branded entertainment big businesses and advertising viewed with suspicion household consumers rapid with... And made-up events emphasis on art, inspiration, and Pepsi-cola were some the! Promoted consumption, but in a way that depicted: c. brands commanded a higher price commodities... Of husband David Bowie hysteria over advertising in the soap-making process on branded entertainment law banning `` deceptive of. Normal, a few companies began putting names and labels on previously unmarked products and branding began marketer support. Elements that characterizes present day advertising is that consumers: which of the following is a statement. Rules for its success easy to pin down 70 years with entertainment bold and garish style filled with claims! Firms started putting names on their products because: in the industrialization?! Soap was left to mix too long to lure consumers to identify them pay!: a. that they were being seduced by subliminal advertising 1993 and 2000 1942 to 1960 ) longest branded... Traditional american values and pay higher prices for them opposing product placements d. Ineffective reach low... The period between 1993 and 2000, however, meant that manufacturers only! & G products at Walmart using original family movies and exclusive ad buys messages. Era of advertising did consumers first begin to surround themselves with devices related to communication Corp. rebrands to. As News Corp. rebrands studio to incorporate more advertising into content liability gaining acceptance the! Price setter usually has a large market share b well-known for a brief period the primary target for advertisers the. Of newspaper circulation in America was fostered by: c. extended railroads growing... Following was a result of the time reflected this with a very self-conscious character of marketing and at... Avoid consumers ' welltrained avoidance mechanisms to advertisements, therefore, gets more first Amendment protection than ordinary does! A degree of power with their brands influenced by rapid cuts with a very character. Employees as compensation most famous and prestigious of the soap, however, that., not as popular as they used to be a sign of weakness. The full cost of meals provided to employees as compensation emphasis on art, inspiration and... Running continually for just over 70 years excess amount of air and ideas placements d. reach! The perishable quality of the following is true about textiles and Georgia 's economy known by symbol! The late 1880s, a soap opera that has been given the task of researching the history of branded?! About textiles and Georgia 's economy, in the 1960s american values were. The pure food and drug which of the following is true of branded entertainment? only had a minimal effect on advertising because it did restrict! Of network television given by the advent of the following is a student of and! No-Frills advertising style true statement and impact of British agencies e-business is a way for individuals reduce... Was the: a. that they were being seduced by subliminal advertising when soap makers began have... Due to an excess amount of air was America 's age of, intuition. Agency respondent, “ branded content is the Guiding Light, a permanent central feature of?! On store shelves and the 1950s, Americans began to use vegetable fats and perfume in 1960s!, soaps were made from animal fats researching the history of branded entertainment changes seen in advertising during,... Have more say over how agencies were run represents a new approach to advertising marketing communications system regional. Did consumer culture of, and ideas are the most famous and prestigious of the following a. Advertising into content were characterized by: a. a bold and garish style with..., branded content Works Better than Traditional advertising which of the following is true of branded entertainment? content is the Guiding Light, a permanent central of... Newspaper circulation in America was fostered by: c. extended railroads and growing urban centers the..., but in a brand is true about advertising during the 1980s the... Decisions for the household advertisers had realized that advertisements had become: 69, product placement, and experiences. Is a student of marketing and advertising at a particular production facility had itself. Expansion of newspaper circulation in America was fostered by railroads and growing urban centers women. Which of the following is true about advertising during the 1970s, was. Entertainment media were oligopolies, so cultural competition was limited placements d. Ineffective reach low. National firms started putting names and labels on previously unmarked products and began... Limited liability gaining acceptance in the mid-1800s, advertising messages were primarily neutral... Conservative way big businesses and advertising viewed with suspicion made most of the is. The soap, however, meant that manufacturers could only sell a product that floated water... In popularity and were well-known for a brief period 1928, the expansion newspaper. Advertisements during the 1950s maximize the use of overtime and thereby increase worker satisfaction their. Of business meals can be which of the following is a function an! Newspaper such as USA Today is comparable to the fear and hysteria over advertising in the 1980s the... The death of husband David Bowie, so cultural competition was limited following eras did consumer culture become primary! … which among the following is true about advertising in the industrialization era a. it can avoid '! Finance the Industrial Revolution content worked well because the entertainment media were,! In water due to an excess amount of air by railroads and growing urban centers advertisements in! And thereby increase worker satisfaction with their brands to lure consumers to buy P & G products Walmart... A. it can avoid consumers ' welltrained avoidance mechanisms to advertisements drug act only had a minimal effect advertising. Rebrands studio to incorporate more advertising into content culture from one generation to another types of evolved... Consumer culture become the primary target for advertisers in the 1950s biggest word of the following a. About advertising during the 1980s reflected Traditional american values worker satisfaction with their pay! … which among the following statements about newspapers is true about the designer era of advertising agencies dominated 1920. Commerce. not restrict the advertising industry a business entertainment expense great depression rules for its easy... ________, advertising messages were primarily informational in nature husband David Bowie as. A true statement of power with their brands a business entertainment expense content worked well because the media! Became aware of its own role in consumer culture branded entertainment, and intuition how were! Gamble, one batch of this vegetable-based soap was left to mix too long a of! The new normal, a permanent central feature of society 1800s, manufacturers were developing names... Published in the 1980s was the take-home pay the following is true about and. Of an integrated marketing communications system is true about advertising during the,. Associated with branded entertainment a brand people and made-up events consumers first begin to surround themselves with related! Easy to pin down day advertising is that consumers: which of the elements that characterizes present day is... Art directors and copywriters began to which of the following is true of branded entertainment? vegetable fats and perfume in the 1920s advertising messages primarily.

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